Time is Money: On Hyper-performativity

location:

N/A

team:

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year:

2023

commissioner:

Trans Magazine

Featured in Trans Magazine volume 42 “Time”.

Time will tell.
Time flies.
Time goes by.
Time on my hands.
Time heals all wounds.
Time is relative.
Time is running out.
Time is like a river.
Time is precious.

Time is money. No other aphorism resonates as much in our collective imagination. The expression has superseded many cultural definitions of time in the current frenzy to optimize our lives. Even though it appeared previously in British culture, the saying “time is money” is generally attributed to the 1748 essay “Advice to a Young Tradesman” by Benjamin Franklin, as a motto that later shaped American and global work culture. Understanding time as a question of performance within the neoliberal economy, this text aims at portraying the growing presence of computational technology within our contemporary relationship to labor and its implications in space.